Creative Marketing Ideas For Electronics Stores
In today's technology-driven society, electronics stores don't always need to do much marketing. You can find enough "techies," or technology fanatics, around to maintain these stores running a business, not to mention that technology is ever-changing and new releases are released often. If you're looking for ideas to boost the sales of your electronics store, you've come to the right place, nevertheless, every business has a slow season or two, so.
Electronics Stores
Cool product launches-Electronics generate buzz and excitement naturally, so turn the discharge of a hot new product in to a full "launch party." Like a midnight showing of the highly-anticipated movie, new product launches will make sure that your store is packed. Offer a drawing for one of the free products. Alternatively, even a coupon to the first X amount of customers. Promote this event heavily, with yard signs and banners around your store that list the date of the party as well as the name from the product.
Discount Electronics
Tech support-Many of your clients love your products or services but might not recognize how they work, that's why they're visiting you. Your employees, however, are incredibly-knowledgeable and could be a great resource for the customers. Offer tech support services, whether this manifests like-store assistance or actual in-home setup and repair. These services make your business even more of a 1-stop shop, which keep customers coming back to you. Create a portion of your store for service and assistance, and clearly-define it using vinyl decals or even a large banner so customers that need help understand specifically where to go.
Christmas giveaways-Electronics are usually hot-sellers during the holidays, so create promotions that drive customers for you for your perfect Christmas gift. Hold raffles for this season's hot-selling product. Alternatively, even discounts based on the amount of money spent in the store. The idea is to do whatever it takes to obtain customers inside your store and never your competitors'.
Electronic marketing-Your tech-savvy customers will respond preferable to electronic marketing methods than, say, direct mail or perhaps a billboard. Utilize email marketing, SMS marketing, and social media marketing to arrive at your clients directly. Don't spam them or you'll get on their bad side, but connect enough that they want to come into your store to see what's new.
Membership cards-Offer customers the possibility to enroll in a membership program. This lets you gather their information for marketing purposes, and then in return they receive a card they could use to earn discount rates. Or they can accumulate points that can eventually be redeemed for discounts to use in the store-it's up to you, by swiping their card they can receive discounts right away!
Michael Allen works as being a Director of promoting in Boston, Massachusetts. He has dealt with both large companies and small local business owners for over two decades. His vast experience of marketing positions him being an expert in helping businesses expand by using marketing tactics.